Cadbury Creme Eggs
CHALLENGE
Cadbury Creme Egg Hunt is back. Finders of the limited edition, half milk chocolate, half white chocolate eggs up to a huge £10,000 to be won, on one condition - that the winning egg is not eaten. Announce winners around the UK were every week on the radio.
Solution
This year’s Creme Egg Easter campaign creates a modern twist by challenging people’s ability to resist eating the elusive treat. In order to claim a prize, recipients must show proof that they have resisted the urge to eat the deliciously tempting winning Cadbury Creme Egg.
Every week, winners around the UK were announced. To put a funny twist to these announcements, we added their reactions to winning the prize and not being able to eat their precious cream egg.
Radio
We created different situations of how the winner might react depending on their location.