Just Eat UK Freebies for Days
CHALLENGE
Just Eat offers freebies with your order during bank holidays. Develop a radio ad that communicates this through the new Just Eat campaign platform (The Joy of everyday).
Radio
This radio ad was created in accordance with the characters and campaign ("The Joy of Everyday") developed by the Creative Directors.
Campaign
The Joy of Everyday is a new campaign platform that runs only in the UK. (This is for reference and context only, I didn’t take part in the creation of this film)
OOH
In addition to the radio ads, Just Eat had a promotion with KFC, offering a 50% discount on KFC orders placed exclusively through Just Eat.
