Mayor of London
CHALLENGE
The Mayor of London wanted to find a way to convey to minority communities and everyone in the city that they are loved and valued, especially following the riots in 2024.
Alongside the main display, people could see messages from Londoners sharing how they have felt loved and wanted in the city.
Outernet Messages of Love
SOCIAL
The message was spread across Sadiq's social media and other London-based influencers.
Solution
Sadiq Khan’s tweet, ‘You’re loved and wanted in London,’ sparked this campaign. We took over the Outernet with this message, displaying ‘Loved and Wanted’ in different colors and fonts, embracing the diverse cultures of London.
