TfL Safety Campaign
CHALLENGE
TfL was looking to create a new safety campaign that would alert customers to how to travel safely on the TfL network in an engaging visual way.
Solution
A series of striking OOH on the TfL network will leverage perspective to create a unique and engaging visual experience. By focusing on the floor and handrails, where Londoners often glance while traveling, these ads will offer a fresh and unexpected perspective on safety.
We brought it to life with the help of the illustrator Andrew Hudson
Sketches and inital thoughts
